In response to my program on Mike Todd, “used to be somebody,” Dr. Greg Dixon shared this:
“As a noted Bass Singer in a Gospel Quartet was walking along a street in NYC, a newsboy was pestering him to buy a newspaper. Finally, in exasperation, the singer stated; "I can't read, why should I buy your newspaper?" The newsboy quickly responded, "Put it in your back pocket, and people will think you're smart!"
After a chuckle, take a moment to self-inventory many of our actions designed to think more highly of us or our organization to reach a less than truthful evaluation concerning us personally or our enterprise.
Over 40 years ago I bought the complete set, 11 volumes of The Story of Civilization by Will and Ariel Durant. Each volume was near or over one thousand pages. Dr. Lee Roberson while preaching a few services in our church, noticed the gorgeously bound books, commented on their beauty and asked, “Larry have you read each of these volumes?” I sheepishly replied, “No, I haven’t.” He said, kindly, “It will be better if you take them off the shelf, read one completely, and then one by one place the ones you read back on the shelf.”
I am thankful for this advice and for following it in several areas of my life study.
Another fascinating 3 volume set, Bulfinch’s Mythology, got the same treatment.
Why am I sharing this with you? Well, until I read and got some benefit, I was creating a false image concerning the scope of my reading. Much like a person who cannot read placing a Newspaper in their back pocket so people may assume they are smart!
Years ago, projecting “The image of our enterprise” was the “in” phrase. Today, that phrase is seldom used being replaced by “The Brand.” You’ve heard it, “Protect the Brand.” They both carry a flaw if the projection is in any way flawed.
We will accomplish more if we increase the quality and therefore the value of the product or service we offer. In Jesus Christ we deal with perfection, we must be careful about the packaging we wrap around this truth.
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Genuine IT work. Oral Deckard